One of the many benefits of Facebook advertising is that it reaches your target audience quite efficiently, and its targeting capabilities are quite impressive. It is, after all, one of the most targeting forms of advertising and offers great opportunities to engage with your audience.
However, it’s not as simple as creating a Facebook advertisement, running it online, and waiting for successful results. Many businesses fall victim to a number of advertising mistakes on Facebook that not only cost them a lot of money but also cause them to miss out on potential sales and engagement prospects.
Facebook Ads are more like a tough cookie that takes time to crack, but once you understand the basic rules, you can reap maximum benefits from them.
Take a look at some basic Dos and Don’ts of Facebook advertising that will help you avoid making mistakes and devise effective advertisement strategies for your page.
Dos of Facebook Advertising
1. Know Your Audience
When running Facebook ads for your business, it is essential that you know everything about your audience. You want your ad to resonate with your viewers, which will attract them to your product or services. For instance, if your target market is young men, try to come up with an ad that they will understand easily – an ad that makes them believe that they will definitely benefit from your business.
2. Keep it simple
Nothing kills a Facebook ad faster than long, boring, and dull content. You want to keep it simple, clear, and concise, but creative enough that makes it stick in the viewer’s mind.
3. Use a clear, strong CTA (Call-to-Action)
The point of a Facebook ad is to convince your audience to take action by using your products or services. So, make sure that your ad has a strong and clear Call-to-Action, which actually makes them want to take action!
4. Choose a catchy image for your ad that best represents your brand
A typical Facebook newsfeed is full of pictures, news, and advertisements. How do you make yours stand out?
Use a strong, fascinating image that not only reflects your brand really well, but also successfully attracts your audience’s attention. Think about creative ways to incorporate your logo into the ad, or try to use your brand’s color in the image, for instance.
Don’ts of Facebook Advertising
1. Don’t use a Call-to-Action (CTA) that is confusing or misleading
A common mistake businesses make when advertising on Facebook is that their CTA doesn’t align well with the overall ad, which leaves the viewers super confused. They fail to understand what you are trying to sell through your Ad or what action they are supposed to take if they are interested in your product. It’s almost like your ad is about one thing, but the Call-to-Action is something completely different.
2. Don’t make it complex with too much information
The best Facebook ads are those that are easy to understand and comprehend within a matter of a few seconds. You don’t want your ad to leave the audience wondering what it was or what it meant. Don’t make it too complex for people to understand and try to keep it short and concise. Information overload doesn’t work well with Facebook advertisements.
3. Don’t use any random image for you ad
The content of your ad is extremely important but is so the supporting image that goes with it. Don’t just use any random image for your ad because it needs to be well-thought-out, high quality, and focused. Images are a great way to grab immediate attention, so you want to make sure that your ad’s image attracts just enough attention of your viewers to tempt them into reading the written content as well.
4. Don’t forget to re-read your ad and proofread for mistakes
One of the worst things you can do when advertising on Facebook is running your ad with a typo or a grammatical error! It’s a huge turn-off for people, which is why you should never forget to re-read, recheck, and proofread your ads for mistakes and errors.
If you really want to put your business out there on Facebook, you must be creative and clever with your Facebook ads. Strictly avoid the don’ts and make sure to practice the dos in order to get noticed, drive sales, create a buzz, and generate thousands of clicks!