Overcoming Objections: Addressing Common Concerns About Hour-Based Marketing Plans
Change can be intimidating, especially when shifting to a new marketing model that challenges traditional norms. For marketing directors, creative leads, and heads of growth, embracing hour-based marketing may trigger a few concerns: Is it more complicated? Will it cost more? How can we ensure fair billing? These worries are normal. Let’s address the most […]
Why Hour-Based Beats the Old School: Comparing Transparent Marketing to Traditional Retainers
For decades, traditional retainers were the go-to model for brands partnering with marketing agencies. Companies paid a set fee each month for a predefined list of deliverables, often without granular insight into how resources were allocated. While this model once seemed convenient, today’s data-driven and fast-changing market environment demands something more agile and transparent. Hour-based […]
Real-World Success Stories: How Leading Brands Transformed Their ROI Using Hour-Based Marketing
Nothing convinces like real-world results. For marketing directors, brand strategists, and creative leads evaluating hour-based marketing, the question often comes down to: “Will this work for us?” While theory and promises matter, seeing tangible outcomes from peers and similar industries can seal the deal. Savage Global Marketing’s hour-based subscription model, powered by Lionshare.app, has helped […]
A Step-by-Step Guide: How to Onboard, Integrate, and See Results with Savage Global Marketing’s Subscription Model
For many marketing leaders—whether you’re the director, VP of marketing, or a creative lead—the real challenge isn’t just choosing a better marketing model; it’s implementing it smoothly. Questions arise: How complicated will onboarding be? How will this fit into our existing workflows? How soon before we start seeing results? Savage Global Marketing’s hour-based subscription plans […]
From Guesswork to Predictable Budgeting: Understanding the True Value of Hour-Based Marketing Investments
For marketing directors, VPs of strategy, and creative leads, one of the most challenging aspects of managing campaigns is ensuring the budget aligns tightly with measurable results. Traditional retainers or project-based fees can feel like rolling dice—sometimes you get great outcomes; other times, you struggle to justify the expense. When financial accountability and predictable ROI […]
Global Reach, Local Touch: How Hour-Based Models Support International Marketing Strategies
Expanding into new markets offers massive growth potential, but it also complicates marketing. For directors, creative leads, and heads of international strategy, balancing global brand consistency with local relevance can be a daunting task. Different regions demand tailored messaging, culturally resonant content, and sometimes entirely unique channels for effective outreach. Hour-based marketing models, enabled by […]
From Strategy to Execution: Aligning Leadership Vision with Day-to-Day Marketing Tasks
For marketing directors, creative heads, and senior strategists, one of the toughest challenges is aligning high-level objectives with on-the-ground execution. You might have a crystal-clear vision of where the brand should go—improved market share, stronger customer loyalty, or a bold new positioning—but translating that vision into daily tasks often feels complicated. Without a direct link […]
Adapting to Market Trends: How Hour-Based Strategies Help Marketing Leaders Stay Agile
Markets change at lightning speed. For marketing directors, creative heads, and brand strategists, staying ahead of emerging trends often means adjusting tactics on the fly. Whether it’s a sudden shift in consumer behavior, a competitor’s bold move, or a global event reshaping demand, the ability to pivot quickly can be the difference between thriving and […]
