How to Find Low Competition Keywords for Your Product Strategy

The potential traffic you will receive for every keyword is dependent on
the average monthly volume of searches it gets. You will get more and
more traffic the higher you rank with search terms that have high
volumes of monthly searches. However, high volume keywords also garner
the most competition. There is no sense in trying to rank for keywords
that you don’t have any chance of ranking for. This is why the right
balance needs to be found between the competition and the search volume.
If you’re in a situation where you can’t compete with the big boys in
terms of keyword searches, the best thing to do is target low
competition keywords.

Here is how to find low competition keywords with high-volume searches.

Filtering Out Keywords

There are two main factors that you should look at when it comes to
keywords. Firstly, the keyword difficulty is the estimation of how hard
it will be to outrank the web pages and websites currently in the top
ranks of Google for any keyword. Secondly, you also have to look at the
number of advertisers who are currently using the same search phrase as
a keyword for their ads. While this data is only for paid search
competition, it can also be indicative of organic searches.

By using this data, you will be able to find the right balance between
competition vs. keyword volume in searches.

Evaluating Keyword Difficulty

Keyword difficulty from 1% to 100% will show an estimate of how hard it
will be to take up the positions of your competitors on popular search
engines via a specific keyword. The greater the percentage for the
targeted keywords, the greater effort you will need to put in to outrank
the competition.

  • Below 60% are the keywords that will be the easiest to rank, but
    they aren\’t necessarily easy to find. Discovering high-volume,
    low-competition keywords can demand patience and hard work. However,
    if you can achieve a strong list of such search terms, you will have
    a greater chance of ranking higher for such keywords.
  • From 60% to 80%, keywords will have an average difficulty. While
    entering the top 20 popular search engines with such keywords will
    not be easy, you can still seize the ranks with relevant backlinks
    and quality content.
  • Above 80% is where the most difficult keywords are found. You will
    have to invest greatly in link-building and SEO efforts. You will
    also need to invest a lot of time to break through the top 20 ranks
    on search engines. If you have launched the website recently, you
    should not focus on such a heavy ranking.

Evaluating the Competition Levels

To evaluate the competition levels of a keyword, we can roughly use the
same scale. The metric is between 0 and 1 and measures the paid
advertiser density. The closer the score is to 1, the greater the
advertiser density amount. Therefore, it will be harder to stand apart
from the competition in the search results.

  • Below 0.6 are keywords that have a lower density of paid
    advertisers. This means that they may not be profitable for
    advertising or are lower on the radar for most of the competition.
  • From 0.6 to 0.8 are keywords with average densities of
    advertisements. You can experiment using these keywords organically
    and then go for advertising if the first strategy does not work.
    Either way, a quick win will not be possible.
  • Above 0.8 are keywords that face high competition by advertisers.
    You may have to invest money in advertising when it comes to these
    keywords since organic reach may be hard to achieve.


You should go for keywords with a keyword difficulty ranking of less
than 75 keyword difficulty. These keywords will be easier to rank and
will not require as much effort. However, you should also keep an eye on
the competitiveness of the keyword since it will dictate how you
approach the keyword’s content. Once you know how to find low
competition keywords, the trick is to then evaluate them and use them to
your advantage.

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