How to create a 60-word video script

Resources

  1. The Opening (0-3 seconds) – Immediate and attention-grabbing (emotional/surprising/relatable)
  2. The Problem (3-15 seconds) – Why should I care? What does it solve? Why do I need it?
  3. The Solution (15-40 seconds) – Present the benefits of your product or service
  4. The Secret Sauce (40-50 seconds) – Why you? (ex: better, cheaper, easier, credibility, awards, etc.)
  5. The Call To Action (50-60 seconds) – Ask them to buy/try/sign up/etc.
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