- The Opening (0-3 seconds) – Immediate and attention-grabbing (emotional/surprising/relatable)
- The Problem (3-15 seconds) – Why should I care? What does it solve? Why do I need it?
- The Solution (15-40 seconds) – Present the benefits of your product or service
- The Secret Sauce (40-50 seconds) – Why you? (ex: better, cheaper, easier, credibility, awards, etc.)
- The Call To Action (50-60 seconds) – Ask them to buy/try/sign up/etc.