Most popular reporting metrics for Facebook Ads

Resources

Impressions are the people who see your ads
Clicks are the people clicking on your ads
Daily Reach is the average amount of people who see your ads daily
Landing Page Views are the number of people that visited your landing page
Cost per landing page view is the cost for each landing page visit
Leads are the number of people that filled out a Meta lead form
Cost per lead (CPL) is the average cost for each new lead generated
Cost per conversion (CPC) is the average cost to get a sale/conversion
Spend is the amount of money spent in that time period

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