10 open-ended questions for a prospect

Resources

  1. Could you tell me about your business?
  2. What are your goals for the next [3, 6, or 12] months?
  3. How does your company evaluate new products or services before buying?
  4. Tell me about your average day. How would our product/solution help?
  5. What’s holding your team back from reaching your goals?
  6. Who are you doing business with now? Why did you choose that vendor?
  7. Is there anyone else you think I should speak with?
  8. What is the business problem you’re trying to solve?
  9. What are the priorities for your business/team this quarter?
  10. When is a good date to follow up?
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