Growing internet awareness has caused a rapid shift from
brick-and-mortar stores to online shopping. The internet has proved to
be a powerful platform in catering to individual needs from different
areas and parts of the world at any given time.
If you are launching your business and wondering whether you need a
website to get your products online, the answer is yes. E-commerce
websites allow you to employ low-cost marketing and sales techniques
while reducing your business operating costs and maximizing your profit
Below are a few reasons why getting a website for your products is the
best thing you could do for your business:
Did you know that setting up a website to sell your products online will
cost way less than setting up an offline business? Since your entire
business will be automated online, you will save costs on staff, wages,
and other business expenses such as electricity, rent, and heating
costs. Lower costs mean higher revenues.
The money you save from establishing an in-person business can be used
to develop your website. You can invest some savings into building a
website design and hire someone to work on the graphics and aesthetics.
Even then, you will have saved more than half the cost that would’ve
been spent on an offline business.
Freedom to Operate from Anywhere
Geographical restrictions? No problem. Having your products on a website
means that you don’t have to worry about traveling to and from your home
to your office-based business every day.
An E-commerce website allows you to be stationed anywhere in the world
and sell your products globally. You don’t just have to stick to one
locality or region. You can go global with your hard-earned business
with half the amount of invested money. All you need is a stable
internet connection to access your emails and a phone to communicate
with your manufacturers.
No Time Restrictions
Having a typical in-store business would require you to set an opening
and closing time for your potential customers. While you may try to open
up your store as early as possible and push business hours to sell as
many products as possible, there’s no denying that you will still be
restricting potential customers.
As a business owner, your main goal is to optimize sales. Regardless of
how good your in-store customer service is, there comes a point when
human resource falls short. Having an E-commerce website can help you
upsell your products. This means that each time a customer views a
specific product on your website, he is steered towards similar products
or products that will compliment his initial purchase. This will
encourage the average basket value to rise.
Selling your products online means that you will not have to make
entries of every product sold manually. E-commerce websites help you
easily measure and track the number of products sold, available, and
returned. You can use sites like Google Analytics to automatically help
you decipher the average cart total, cart abandonment rate, and the
percentage of revenue your website has achieved at any given point.
With an in-office business, you would have to spend loads of money
advertising your products to the right audience. However, selling your
products online will require you to utilize easy marketing options such
as Search Engine Optimization (SEO) that will help your website page
rankings rise in search engines. SEO is a relevant, popular, and
promising way to engage your customers and help them find your products.
E-commerce websites also mean that you are gaining 100% payment from
your customers right away. Along with increasing your cash flow, you
don’t have to worry about selling your products on credit. In fact, you
can allow your customers to pay in installments. This, too, will help
increase cash flow into your account.
If you want to optimize your sales, lower business costs, and increase
your revenues, it is time to set up an E-commerce website. Contact us
today to set up an attractive website that will boost your sales within