The top Google Ad hacks for 2021 can help you double conversion rates
and potential leads. Marketers and business owners will find that it can
even help reduce costs for ads if they apply some thought to their
Google Ads strategy.
We have compiled some hacks that will help you design a better strategy
for your brand.
Reverse-Engineer the Purchase Path
You should take some time out to properly study the purchase process
from the eyes of the customer. This can help you implement a better
experience and really improve the whole sales funnel for your potential
customers. One way to do this is to look at other models of marketing.
What are your competitors doing? What is the business you admire doing?
As an example, having an informative video about a particular product on
their landing page may be working for another business. Incorporating AR
technology can also increase customer trust and confidence.
The Google Analytics dashboard has a "Behavior" section that can also
help you understand what buyers are doing on their path to the purchase.
The path from opening their browser to clicking on the Buy Now button
needs to be as efficient and informative as you can make it.
Google Ads is the most effective when you are retargeting potential
customers. Tracking codes can be used to make sure that you can remarket
your products. It can help you improve your conversion rates by
persuading any indecisive visitors to follow through by making a
PPC advertisers know that remarketing can help you save serious time and
money because the potential leads are targeted into converting.
Testing the Design of the Landing Page
The best way to increase your conversion rate is to make sure that you
test your landing page properly. Split testing or AB testing can help
you check what induces the best click-through actions. For example,
offering a discount before folks click on the landing page may yield
better results than the discount being offered on the landing page
itself. You may also find that removing a popup ad on the landing page
can increase the follow-through purchasing rate.
Every single element on the landing page needs to be tested for
different shapes, colors, sizes, and calls to action.
Aligning Landing Pages with Ad Copies
One of the most important Google Ad hacks for 2021 is to make sure that
the ad copy is perfectly aligned with the landing page. It can improve
the quality score from the search engine and leave a meaningful impact
on the user too. Having a good quality score is vital because it not
only shows you how well your past PPC campaigns have gone but gives you
information that can help you predict the success of future PPC
Higher quality scores from Google mean that you have a clear path to
make the sale. With regards to alignment, we mean that the theme of the
keyword, user optimization, and search marketing should remain the same.
For example, if the keyword for the ad copy is "bright red umbrellas for
sale," then the keyword for the landing page should be similar, such as
"red umbrellas for sale."
Best Practices for Click-Through Rates
The click-through rates show the rate at which people click and see your
Google ads. The more users click on the ad, the more you will be able to
convert people into purchasing. One Google Ad hack is to make sure that
you focus on improving the conversion rates more than focusing on
releasing multiple ads.
There are some steps that you can take to ensure that your ads are
clicked on. With a deeper understanding how what ads are more attractive
and clickable for the target audience, you will be able to compel them
to click through. Here are some steps you can take:
Capitalize the titles
Concentrate on marketing search funnels
Be mindful of the position of your ads
Test different keyword match types
Grouping and Organizing Keywords Properly
One vital Google Ad hack is to make sure that your keywords are properly
categorized and organized. There are some ways that you can do this.
Firstly, create an effective structure for the PPC campaigns. Every
campaign should have certain characteristics, such as a proper bidding
and budget strategy. It is also better to aim for smaller ad groups
because they are less competitive. As a marketer, you should try out
different ad types to check which one is working for you.
Use Negative Keyword
Sometimes, negative keywords work too. They can help trigger
click-through. For example, charities often use negative keywords to
increase their conversion rates. Here are some keywords phrases that you
The thing is, you don’t need to target just anyone. Adding specific
audiences to the ad groups through the Google Display Network can create
better results. Reaching the right person with the right message is the
only way to increase your conversion rates.
Outsmart the Competitors’ Ads
One way to get ahead of the competition is to use SpyFu to check out
which keywords are performing the best. This will give you a good idea
about what is working for your industry, which you can use to get ahead
of your competitors.
Optimize for Mobile Users
More and more users are clicking through from their mobile devices. If
you want to get the most out of your PPC ads, you need to make sure that
you are doing more than just focusing on PCs. To optimize for mobile
use, you can:
Write everything clearly and briefly
Segment your ads for PC and mobile
Create mobile-friendly pages.
Google Ads hacks can help you increase potential leads and conversion
rates because it targets a very specific and valuable audience. By
increasing the overall effectiveness of your campaigns, you can ensure
that your brand really takes off. Google allows you to create organic
traffic and reach, which can impact your ability to drive sales up.