It wouldn’t be wrong to say that the competitiveness of Google Ads is increasing each day. We see the cost per click (CPC) rising, and this trend does not look like it will end any time soon. But there is a reason why Google Ads cannot be ignored by any business looking to increase their customer base and profits.
That is because Google Ads is the most successful way to advertise and market a brand online. While Google Ads can be an extremely powerful tool in a user’s arsenal, the only way for it to be truly profitable for a business is when it is used the right way.
Keeping that in mind, this is Google Ads checklist will help you make powerful Google Ads that can attract more visitors to your website.
Ensure Your Goals Fit Your Budget
Whether you will be using Google Ads for the first time or are a seasoned user, it is easy to get carried away at times. This mistake can result in spending more than your initial budget and can also be the reason behind a lower ROI. To make sure that does not happen, it is essential for any business owner, marketer, or manager to identify their goals, what they wish to achieve with their Google Ads campaign, and then choose a budget accordingly.
The campaign goal should be the maximum cost of a pay-per-conversion. This could be in the form of a lead or a sale or anything else on your priority list. As a rule of thumb, it is crucial to stick to a single goal per Google Ads campaign since having more than one goal per campaign will make it more difficult for you to optimize your ads for specific target demographics.
If you have several goals you would like to achieve with Google Ads, add more campaigns within the same Google Ads account. However, each campaign you use needs to focus on a single goal to ensure you can achieve the best ROI.
Choose the Right Structure and Keywords
Keywords are the core of your Ad campaign, but without a well-thought-out structure, your efforts will be in vain. The way you structure the keywords and the ads will set you up for long-term success. The good news is that there is no limitation on the number of ad groups or campaigns you can add, which is why you need to make sure you create many ad groups, mainly if you are operating in an already highly competitive niche. This will ensure that you can write ad copy that is more targeted and relevant for a broad audience.
For this, you need to develop an extensive list of keywords relevant to the ad groups in your campaign. The list of keywords you use could even include different match types, plurals, and misspellings.
A pro tip is never to use broad match keywords in your account unless you use many negative keywords.
Get the Landing Page Right
You will want to get the ad copy and layout you use for your landing page right the first time. That is because the landing page will be the first-place potential customers land once they have clicked on your ad. To make sure your landing page hits the mark, choose a page that you consider the most relevant to your Google Ad and the keywords.
This will help those searching for your brand to find the information they are looking for quickly. For instance, if the Google Ad promotes a particular product or service, the ad should prominently display the product.
Choose the Device(s)
This is a tricky one and will decide whether your Google Ad reaches your target audience or gets lost in the sea of ads floating around the net. Before you choose the device you want your ads to show up on, you need to know what devices are the preferred choice of your target demographic. This can be mobile devices, PC, laptops, etc.
The device you pick will depend on whether you want to target an audience while outdoors and, on the go, or when they are at home.
You will need to write the ad copy relevant to the type of audience you are targeting.
Connect and Go
Now that everything is in place, you must connect your account to Google Analytics to find out how your ads are performing before activating your campaign. Checking in with Google Analytics periodically will help you tweak your ads accordingly.