If you are the proud (or about to be) owner of an ecommerce website – congratulations. You are just one of the roughly 1.3 million ecommerce websites amongst the roughly 47 billion websites that already exists on the web. Keeping those numbers in mind, saying that you’d be up against stiff competition would be an understatement. But, the good news is, there are ways in which you can get your ecommerce site at the front of the line, aka, at the top spots of Google’s search engine. Here, we are going to talk about some of the best ways to boost ecommerce website conversions that won’t break the bank.
Test Site Speed
One of the most important, and easiest conversion hacks is tweaking your website’s speed. This is the time that every individual webpage in your site takes to load. This can be measured by using online tools such as Pingdom or Google PageSpeed. Both tools identify the areas that need improvements in a webpage. The importance of having a fast loading ecommerce site cannot be underestimated, mainly because shoppers demand swiftness and ease of use when it comes to shopping online.
Understand the User
It’s all about the customer (it always was). But, the difference now is that Google has finally started to take page experience seriously. This means, the experience that each page offers to its visitors matters. Tools such as HotJar and the like are great when it comes to helping ecommerce owners gain a deeper understanding into how their users interact with their website, and vice versa. Areas that you will need to focus on include scroll-depth mapping, along with click and cursor movements.
Make Quantcast’s Measure Your Friend
This is a relatively new tool that has proven to be quite a game changer for conversion rate optimization. For those of you who do not know, it is a tag based analytics tool that fits in the gap between Facebook Analytics and Google Analytics. So, what does the tool actually do? Quantcast’s Measure measures the site usage of users. You get a comprehensive and in-depth demographic data that has been correlated at a per-click basis, so you know exactly which part of a webpage is attracting which user demographic, and to what degree.
Take Google Analytics Seriously
If you’re already using Google Analytics, then it’s time you took it seriously. Rather than probing the surface, it’s time you took a deep dive into the tools and data that Google Analytics has to offer. Along with measuring how long each visitor stays on your website, and where your visitors are from, you need to focus on how many of your visitors converted. This should be based on goals setup. You can also link to the Google Ads campaign so that you can track paid traffic.
SEO and CRO Go Hand in Hand
Gone are the days where website owners only needed to focus on using the right keywords. Today, you need a strategy that combines search engine optimization and conversion rate optimization if you want to get results. You need both because you want to increase both your conversions and website traffic, which makes CRO and SEO the ideal choice for all ecommerce sites. Of course, when focusing on both SEO and CRO, you will have to tweak and measure on-page SEO, user usage data and quality of content.
Include Recent Sale Notification Pop-ups
Another easy way to increase ecommerce website conversions is by adding a recent sale notification popup to your website. These notifications appear whenever a person reaches your website and displays the product a user purchased minutes ago. While this may not guarantee higher conversion rates, it does help to encourage visitors to make a purchase, knowing that someone has already made a purchase. Including a recent sales notification popup to your site works on the FOMO (fear of missing out) principle that nudges visitors to take the next step.
Make the Checkout Process Easier
According to studies, ecommerce stores lose a large part of their customers simply because of having a complicated checkout process. If your store checkout process is too long or complex, you can expect visitors to go elsewhere. Since, those who reach the checkout process are interested in buying, it pays to make the checkout process as easy as possible. This includes, only asking for information that matters and including multiple payment options.
Offer Free Shipping
The last and surprisingly effective tip on how you can boost ecommerce website traffic is simply by offering free shipping. This is mainly due to the fact that if you do not offer free shipping, visitors and potential buyers will simply go elsewhere. Thanks to large estores such as Amazon and the like, free shipping is something that customers expect when making a purchase online.