How Online Marketing Dictates Business Success
Numbers don’t lie, and when it comes to the debate over online marketing, there is no clearer evidence that online marketing helps increase your business’s exposure and grows your audience base. With the billions of internet users out there, it’s vital that your enterprise be on the cutting edge of innovations in the marketing world, and these innovations are taking place online. The print industry, while there are some increases in revenue for private companies, is not exploding in growth the way the internet has and continues to be. In this article, we’ll discuss a few types of marketing strategies and show you the statistics of online marketing in relation to business growth, solidifying why you need to become part of this trend.
Data Tells You a Lot
When it comes to internet marketing, data is key. Data is vital to informing you about a lot of things pertaining to your business, and personalization of audience-targeting is one of those things. Data will tell you about your audience—likes, dislikes, demographics, etc. Not having this information is a major hurdle. According to Dun and Bradstreet, not having quality data is 30% of marketers’ greatest obstacle to making a great marketing campaign.
Mobile Media is Taking Off
It’s easy to pull out your phone, click on the internet, and start searching for information, checking scores, scrolling through news, and more. And this increase is continuing. In 2011, adults spend on average 46 minutes using their mobile device to check media. In 2017, that number is expected to reach 258 minutes (over three hours). With this increase in mobile media, there is a very real opportunity to take advantage of that, particularly when it comes to app creation and mobile-capable sites.
There’s a Link Between Search Engine Use and Traffic
While this may seem totally obvious, there is a nuance here that you may not be aware of. When people are searching for something but don’t know where to get it, they use a search engine. That search engine uses crawlers to find websites that match the client’s request, and they provide those results with links to get to the sites. If you’re able to get your site to the top of these search results for key words pertaining to your industry, your traffic will explode. Google, for example, processes approximately 40,000 search entries per second.
Executives are Noticing the Trends, Too
Executives of companies are expecting to say massive increases in customer relations with regards to technological contact. Silver Pop reports that 81% of CxOs predict “more digital interaction with customers” by 2020.
People Buy from Brands They Interact With
People love personalization, and they love to feel like they’re being viewed as individuals, not just as another customer to woo. 52% of customers, according to DM News, report that they like when customer service is personally tailored to them and their interests. People are more likely to purchase products from companies that they feel have a vested interest in them as individuals. That speaks to human nature in general—we all want to feel valued, and a company that can do that is one that will be successful.
Also, people are more likely to buy from brands that they follow on some social media networking platform. Aabaco Small Business found that 53% of people recommend companies and products using Twitter, and 74% of customers rely on social media when making purchasing decisions. 50% of shoppers have also made a purchase based on a recommendation that they received via social media.
These stats reinforce the idea that internet marketing and online marketing dictate business success. They help your company be more in touch with its clientele, and this interaction leads to sales for you.