Nowadays, It’s common knowledge to grow your business through social media. It’s not like the old days where you needed to post your business on an ad on the yellow pages and pray for the best.
But like everything else, social media can be a double edged sword. It could be a great way to promote your business… but it can also be very overwhelming and exhausting for business owners. Trust me, I hear it all the time from people. “If I create a Facebook page, I also need a Twitter, and if I make a Twitter, I also need a YouTube account” and the vicious circle goes on and on with all the social media available.
Hey, I know it sounds crazy. But this drama happens to companies all the time, and the only way to get out of this horrible vicious rat race is by…
GETTING TO KNOW YOUR CUSTOMERS
The solution to high ROI with social media marketing is rooted by understanding what audience you’re trying to hit. “Not literally”, but by assembling a well designed plan that exhibits your customer’s needs, wants, hopes and fears. It’s like learning about your girlfriends’ parents so they can like you more. You must determine their preferences, habits, and how they like to spend their time. This includes what social media platforms they use, and how frequently.
Having that said, I’m sure you’re here for answers. Here are the top 3 most popular social media platforms that will offer you maximum ROI. DRUM ROLL!!
With over 2 BILLION users and 1.74 billion mobile active subscribers, It’s one of the biggest social media platforms in the world. Ranging from simple fan pages to paid advertising options which allows you to research who your customers are, and targets ads with incredible level of precision and specificity.
While some businesses still think social media are mainly for young people to communicate, That is not the case with Facebook. As of 2017, American women and men between the ages of 25-54 make up 32% and 29% of Facebook users and only 9% of users are between the ages of 18-24.
THE BEST PART!!
Facebook offers an advantage over other platforms in the sense that it is a full service social media platform and a customer engagement tool, IN REAL TIME. So, in our opinion. Facebook is probably the best place to start. Easy to set up, and a great way to steer people into getting to know your company and goals.
Whether you like to speak your mind out loud to customers, or you like creating a relationship with them personally… Twitter is the second choice for promoting your business. Lets see how?
- 51% of active users follow brands and companies they like.
- 90% of users follow their favorite brands or companies because of discount and promos.
- There’s about 313 million active users and the majority in the U.S.
- 74% of users are 15-25 years old.
Only if you want to engage with your customers, promote your brand, as well as discounts, contests, and promotions that if done right could be shared by hundreds of people.
- As pointed by BigCommerce, Instagram is by far the second best place to invest your ad money. Ideal for sharing images and short videos that will appeal to targeted niches and position your company to 600 million users.
- As of March 2017, over 120 million users have visited a website or company based on an instagram ad.
- 50% of users follow one or more companies on instagram, and 60% use it to learn more about a product or service.
- Most instagram users are between 18-29 years old and know to buy more.
Instagram is perfect for your business if you’re trying to promote and target young markets with visual content. Easy to use and could be a great way to create a following.
While there are so many other platforms that we didn’t explore on this blog, this should give you a clear understanding where your social media efforts will get you the most results. As said earlier, understanding your customer’s needs, hopes, wants, and fears will get you very far in this social media world.