Choosing the right marketing company is just like well… choosing the right oil for your car or even better yet choosing the right wedding ring for your fiance. You wouldn’t put 10w40 if your car requires 5w30 right? How about buying your fiance a wedding ring that doesn’t fit her? It wouldn’t fly!
You have worked hard and babied your business all the way to what it is now. Your business deserves to be nurtured and cared by people who actually want to see it grow.
AND THE MILLION DOLLAR QUESTION IS?
Who has the right resources, knowledge, skills or expertise to take my business to the sky high club?
LET’S GET STARTED!
Before you start looking for a marketing agency to work with, there are a few considerations you need to make. This will help you eliminate companies that do not fit your business. This internal reflection will help you decide the most important factors to look for in an agency. Here are some specific questions you need to ask each potential agency.
What services do they offer – A lot of marketing companies offer different services, they can range from advertising, PR, design, media and more. Identifying what your business needs will narrow your scope so you can specialize on the areas your business is lacking.
Expertise needs – Identifying areas that your business is deficient in is one of the most crucial things you need in order for your business to BOOM. The right agency can help your team look at things from a new perspective and maybe even shed a light on an approach that you haven’t thought about before. There’s a saying that goes 2 brains are better than one.
Clear vision for success – Having a clear vision is so important in running a business. Without a vision, a business is like a ship without a rudder and is in danger of drifting aimlessly. So, whether your vision is to have more qualified leads or to better programs, determine what your success should look like and have a timeline on when it should be achieved.
WHAT TO LOOK FOR IN AN AGENCY.
Once you have a clear understanding of what your business needs to reach the sky high club and a clear vision of what success looks like, you can start looking for the right agency that fits your criteria. Here are some helpful tips on what to look for:
Knowledge and Expertise – You wouldn’t go with a company that has been in business for a few months right? Look for case studies and how the company has helped clients achieve results.
Creativity – Many companies are dull and boring. Vision and tools can only go so far if agencies don’t have a SAVAGE creativity to them. Let go of old school tactics and upgrade to the millennial way.
Cultural Fit – Choosing the right agency is like choosing the right girl or guy to date. You want to look for qualities that are aligned with yours. A partner that shares the same values and mesh well with each other, such as an overall passion for marketing.
Execution – Perhaps one of the most important criterias an agency must have is demonstrating the ability to execute and crush deals. Every agency will say they can get the job done, so look for proven results.
WHAT ARE THE NEXT STEPS.
If you’re considering partnering up with a marketing agency, you might be interested in Savage Global Marketing. We will provide a more in depth view of what to look for and help you choose the right expertise your business needs.