Google Ad Extensions are snippets of additional data that are added to a campaign. This is done to make ad campaigns more competitive and effective. When it comes to Google Ad Extensions, there are multiple types that one can avail.
Each of these ad extensions offers a unique advantage. This is achieved by either offering clickable CTAs or other additional information that will help enhance the overall impact of the ad campaign. But that’s only possible if you use the right Google Ad Extensions.
So, keeping that in mind, the following are considered as some of the best Google Ad Extensions that you can use to enhance the efficiency of your Google ad campaigns in 2021 and beyond.
1. Location-Based Extensions
We start off our list with location extensions, also known as affiliate location extensions. What makes location extensions great is that they help funnel traffic to the business. Since location extensions display the address of a business, it can do wonders for your brick and mortar business location. Location-based extensions can also include mapped directions and the distance between a user and your business when searched locally.
This makes location-based extensions critical for those businesses that want to rank higher and get more foot traffic from local search results. Since mobile search is a growing trend, local queries are searched with greater commercial intent. In other words, those searching for your product or service are more likely to stop by your physical store. This alone makes negligence towards using location extensions unforgivable.
2. Call-Based Extensions
As the name implies, call-based extensions allow business owners to nudge prospects into calling up a business. This could be either to inquire about the price, product listing, or some other detail that the prospective customer requires. While this does not mean that the prospective caller is going to make a purchase, it certainly increases the possibility that they will end up making a purchase if they are kept properly engaged by the sales and customer support team.
Call-based extensions are the go-to option for businesses where customers are most skeptical, such as car dealerships, academic facilities, etc. Two ways that this extension can be used are either as a call button (for mobile devices) or as a phone number (for PC users).
While the click of a call button is similar to that on a search ad, it is going to cost you. A good tip when using call buttons is to turn on Google Ads UI so that you can keep track of the ads you use and which ones are driving more phone calls to your business.
3. Price-Based Extensions
One of the biggest factors for consumers is, of course, always going to be the price of a product or service. In fact, it wouldn’t be wrong to say that the price can be the main differentiator between a prospective choosing your business or the one across the street.
This means price extensions offer a priceless service by including the cost of your product or service. This can be especially useful if your ad is up against other competitors who have included their pricing information, in which case, being unnecessarily mysterious about pricing can end up costing you valuable customers.
4. App-Based Extensions
These extensions are mainly used to entice prospective customers into taking action. Displayed for mobile searchers, the app extensions provide those interested with an easy way of downloading your business app. Of course, there are more ways to make this app extension even more attractive to prospects by adding in-app ratings and the number of ratings that have been submitted.
5. Sitelink-Based Extensions
Intent is going to play a major role in the mindset of future searchers. In fact, it already is thanks to Google’s latest algorithm update. Similar to structured snippet extensions, sitelink extensions are a great way to direct prospective customers straight to the product or service they are looking for, rather than have them sift through a whole catalog. But, that’s only possible if you get the prospect’s intent right the first time.
6. Callout Extensions
Callout-based extensions do exactly what they promise – they call out the best offers and advantages a business has to offer. This can be in the form of a limited time offer, free delivery services, or 24/7 customer support. Whatever’s your business’s unique ISP, the callout extension is going to shine a light on them to help attract more customers.
While this is a bottom-of-funnel extension, you can use callout extensions for instances where there is a relatively high commercial intent. This means not just anybody who is searching for your product or service for the first time is going to appreciate your special offers, but those who intend to make a purchase definitely will.
So, there you have it. These were the best options when it comes to using Google Ad Extensions to drive sales and increase the revenue of your business. Making use of the extensions that suit your business and marketing strategy will greatly help you increase traffic, and as a consequence, sales.