Digital marketing is the in thing these days. There are marketing companies popping up everywhere and it’s very difficult to make the right choice. A lot depends on marketing. In this highly competitive world, you need to ensure that you choose a company that would help you stay ahead and draw attention. You want someone who uses the latest techniques, is aware of the marketing world, and will focus on improving your brand visibility and reputation.
At Savage Global Marketing, we would like to help you choose the right digital marketing company for your business. That’s why we’ve put together this brief guide that would help you.
1 – Knowledge Will Help
Yes, as a business owner, you are very busy and probably don’t want to waste time researching a topic that might not even interest you. But knowledge will help you choose the right company. There are several publications like Mashable, Search Engine Land, Moz, etc, that will give you comprehensive information about various marketing techniques.
Even our blog contains a lot of great information that would help a newcomer understand the world of digital marketing. When you have knowledge, you’re not walking in blind. You won’t expose yourself to any digital marketing company that might want to take advantage of your lack of knowledge in this field.
2 – Determine What You Need
Understanding the core concepts of digital marketing would help you understand what your business needs. For example, if you’re a B2B business, you might want to limit your social media reach to LinkedIn and Facebook. There are several such tidbits that would help you save money. It’s a good idea to list down everything you need. Here are some things that you should consider:
- Who might be your target audience?
- Who are your primary competitors?
- Are you a local, national, or international business?
- What is your marketing budget?
- What are your goals with marketing?
- Are there any specific problems that you need addressed? For example, do you have a very low ranking on the search engine results page? Or do you need to rectify your reputation?
The answers to these questions would help you determine what you need. Then you can start looking for a digital marketing company that would address your requirements and problems.
3 – Consider What You can DIY
Most businesses are on a limited budget and can’t really afford to pour money down the marketing wormhole. There are some aspects of digital marketing that you can handle yourself. For example, you can monitor and engage audience on social media instead of asking a professional to do it.
You can set up a Google Alert for your company name. That would notify you whenever it is mentioned. You can then respond to customers promptly and engage them on various platforms. Such actions will improve your company’s reputation.
If you have a flair for writing, graphic design, or some slight video editing, you can actually create your own content. Even if you can’t write or create infographics, you can upload candid photographs and video tutorials on your website. This is another thing you won’t have to pay the marketing company for. That would help you save money. Some marketers are perfectly willing to offer advice on such matters.
4 – Check Before You Hire People
It’s very important to speak with the marketers and establish a rapport with them. You want to ensure that the marketers you hire will work hard for your company. A digital marketing company will offer some trial services like an SEO audit, etc. That would allow you to gauge their skills.
You should also contact previous clients and look at companies they have worked for before. For example, if the company has worked for a local gym, research keywords related to gyms and see where the previous client’s company is on the SERP. That would help you determine just how good the marketing company is.
If you have any questions at all about a digital marketing company or our services, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 383 7092.