Why Use Google Tag Manager and Facebook Pixels on Your eCommerce Website

Santiago Sanches


Using Google Tag Manager and Facebook Pixels on your ecommerce website is a great idea as a marketer and a business owner. Incorporating tools into your data analysis and research can make it easier to follow campaigns on your social media and website. It can also help to properly understand the behavior and activities of your customers.

Benefits of Using Google Tag Manager on Your Ecommerce Website

There are many other benefits of using Google Tag Manager too such as:@ – It allows you to quickly change and adapt marketing campaigns as you receive more data.

  • It supports third-party marketing and tracking tag services as well as all Google tools.
  • It is easy to use and intuitive, making it perfect for beginners and old-time marketers alike.
  • It provides dependable, accurate, and quick data that marketers can use for their strategies.
  • It gives insight into consumer behavior and activities on your website.
  • The Tag Management feature allows marketers to increase control over when and where site tags are used.
  • Google Tag Manager is free to use, which can be great for small to medium businesses. There is a paid version that larger businesses can use.

When you are using a tag management system, it will ensure that you can have a quick load speed of the website. Since the tag manager will be overseeing the loading of multiple tags, it can be better than several third-party apps doing the same. Tags can become misplaced, forgotten, or sloppy if you have an inefficient manager. By cleaning up the code through the tag manager, you can make sure that your website is efficient.

Benefits of Facebook Pixels on Your Ecommerce Website

Likewise, Facebook Pixels is a great tool to gather data for your marketing strategy too. It is used by many marketers to create efficient and effective ecommerce websites and marketing campaigns.

Here are the benefits for Facebook Pixel on your ecommerce website.

Custom Conversions

You will be able to create campaigns designed especially for different conversions, depending on your needs. You can also set different costs for the leads, purchases, and visits, making it easier to bid. ### Custom Audiences

Facebook Pixel is designed for re-targeting. Upon installation, it sends back information on user behavior after visiting your website. You can customize the data you receive based on the consumers’ actions. For example, you can receive data if a consumer

  • Viewed your products and left,
  • Viewed the product and left in under 10 seconds,
  • Viewed your products and added them to the cart but didn’t buy,
  • Viewed different products in different categories and bought only one.

By getting all sorts of different information, you can plan several advertisement campaigns for every group.

Excluding Custom Audiences

You can also exclude events and people from your retargeting campaign. This can help you have more control over the information you are receiving. You can mark some products into the same category so that you don\’t receive different stats for every category if you wish to do so.

Standard Events

Facebook Pixel on your ecommerce website will also hold optional events that you can use to gather more detail about user behavior. The standard event codes are used for special events taking place on your website like a seasonal sale.


Using Google Tag Manager and Facebook Pixels on your ecommerce website is a great idea because it can help you track user activity in great detail. Both software are easy to use and result in many great marketing strategies.


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