Avoid These 4 Common Digital Advertising Challenges with Better Measurement
The world of digital advertising is a complex sphere that uses a vast network of online channels and platforms to reach out to the consumer. Businesses spend tons of money online marketing to attract potential clients and convert them. While this contemporary publicity style is instrumental, it has a downside, which marketers tend to overlook […]
How to Create Buyer Personas for Your Business?
Buyer personas are representations of your ideal target customers based on your research and data. You can use them to guide the development of the product, keeping your target market in mind. This can help create more efficiency and even positively impact your results. You will be able to attract high-value clients and leads that […]
Do I Need a Website to Get My Products Online
Growing internet awareness has caused a rapid shift from brick-and-mortar stores to online shopping. The internet has proved to be a powerful platform for catering to individual needs from differentareas and parts of the world at any given time. The answer is yes if you are launching your business and wondering whether you need a […]
Top 10 Google Ad Hacks for 2021 – Increasing Conversions and Leads
The top Google Ad hacks for 2021 can help double conversion rates and potential leads. Marketers and business owners will find that it can even help reduce ad costs if they apply some thought to their Google Ads strategy. We have compiled some hacks to help you design a better strategy for your brand. Reverse-Engineer […]
How Much of Your Revenue Should Be Invested into Digital Marketing (PPC)?
The shift towards digital mediums has been imperative to businesses for quite some time. In the year 2020, this shift accelerated at an exponential rate. Given the situation, everybody dipped their toes into the pool of digital platforms. The lockdowns and quarantines increased a person’s average time on online platforms. This was an opening for […]
How to Create Your Business Manager on Facebook and Share Access to an Agency?
Many large and small businesses have finally proved that not using Facebook’s Business Manager pretty much means leaving money on the table because of missed opportunities. While tools such as Business Managers are often met with a shrug and a groan, probably because it sounds and looks complicated at first sight, the truth is your […]
How to Find Low Competition Keywords for Your Product Strategy
The potential traffic you will receive for every keyword is dependent on the average monthly volume of searches it gets. You will get more and more traffic the higher you rank with search terms that have high volumes of monthly searches. However, high volume keywords also garner the most competition. There is no sense in […]
How Can AdRoll Help Your Ads Perform Better?
AdRoll is a popular performance marketing tool that uses advertiser data to help marketers with your campaigns. It has retargeting programs that help you engage with any bounced customers, which can be effective in making sales. Any brands that sell products online should be using AdRoll since it has become a sophisticated, big data, AI-powered […]
