Home Page vs. Landing Page: What’s the Difference?

4 Key Differences Between Home Pages and Landing Pages

If you are a business owner who is looking to reach out to a wider
audience, then building a website for your business is probably very
high on your to-do list. Now, let’s say you’ve made all the necessary
pages on your website, including a killer home page, but you’re still
not getting the right amount of traffic to your website. Why is that?
It’s because you forgot about creating a landing page.

Many business owners make the mistake of focusing solely on the homepage
of their website without bothering about a landing page. But what’s the
difference, right? Your prospective clients are going to visit your
website’s homepage anyway.

Here, we are going to take a look at some of the major differences
between a home page and landing page, and why your business needs both.

What is a Homepage?

A homepage is the first page that you will land on when you reach a
website. A well-designed homepage will give you all the information you
need regarding the brand, products, or services along with the contact
information, all on the first page. A homepage needs to offer easy
navigation and drop-down menus so that visitors can find what they need
without wasting any time.

What is a Landing Page?

A landing page is a page that invites you to a website. The main purpose
of a landing page is to get viewers to take action – which, in this
case, is visiting the webpage or product page to make a purchase.
Landing pages do not have any navigation features or drop-down menus. It
only includes a link that will get visitors to your home page or product
page, either to find out more about your business or make a purchase.

So, now that you’re familiar with the basic use of a homepage and a
landing page, let’s get down to the key differences.

The CTA (Call-To-Action)

One of the major differences between a homepage and a landing page is
that the latter is always action-oriented, as in, the sole purpose of
the landing page is to get [more visitors to your website](https://www.savageglobalmarketing.com/web-development/10-tips-for-increasing-your-landing-page-conversion-rate/ “more visitors to your website”). It does that
by including a Call-To-Action. This CTA needs to be effectively worded
and strategically placed to get people to take action. Whether your CTA
involves a phone number, visiting a website, or simply buying the
product, it needs to be effective and create a sense of urgency.

In contrast, a homepage does not need a CTA since the person is already
on the website. However, the homepage is where you can make a great
first impression by using attractive website design and useful, relevant
content.

Content

Speaking of content, while the landing page might have the same
information that’s on a webpage, it is important that it only contains
information that’s specific to the product that the CTA is being used
for. If you are using a CTA on the landing page to direct viewers to a
particular webpage to make a purchase, then you should only include key
points that are relevant to the said product.

On the other hand, if you are selling a single product or service, or
have a main product, then you can use the homepage to provide visitors
with more detailed information on the particular product or service.

Links

Another major difference between a homepage and a landing page is links.
A homepage utilizes a navigation bar that helps the visitor find the
information, product, or service they need quickly and efficiently as
soon as they reach the website.

The landing page, however, has a very defined purpose. To get visitors
to take action, whether it’s having them purchase your product or
service on the landing page itself, or sign up for a service, or visit
your website, will require adding an external link. It’s best to use
different iterations of the landing page you use to find out which one
works best.

Purpose

Needless to say, both the homepage and landing page have a specific
purpose. The landing page is the page that you land on when you click an
ad. You know a person is looking for a specific product or service when
they click on an ad that directs them to your landing page.

On the other hand, a homepage is a page where visitors land when they
visit your website. This may be to find out more about your brand before
they make a purchase or sign up for the product or service they need.

In this way, a homepage can serve two purposes of informing and selling,
while the landing page solely has one purpose, which is getting visitors
to take action.